It all started with a small bucket and a few limes
My life’s savings went into my business. I started traveling to the agave fields in Mexico regularly to hand pick agave plants from which I would distill my tequila. Down the road, years later, I had to look for more space in order to continue, my neighbors started to complain about this ongoing “basement operation”. Day by day I built a margarita factory, hammering every nail and moving all of my basement equipment to the bigger place. It was very risky not that romantic. I gave up all I had to keep it all going to eventually deliver the product to the stores. There’s self-made wooden cabin off the back where I still sleep every night.
Many told me “you’ll lose your shirt doing this”.
I was often told that this “bootlegging” would never work. In fact, one person said: “You’ll lose your shirt pretty quickly doing this.” Many told me that I needed to have a business degree, serious investment or right connections in the beverage industry in order to start this idea. It wasn’t all romantic. I tried to reach out to large beverage manufacturers, but they turned me away every time. Had to beg the landlord to give me some space. At the same time, I was building a growing group of fans and neighbors, who talked to others and started to knock on my door asking for another bottle of margarita.
I still remember squeezing the limes into the bucket for that first batch that I made in my basement. I’m very thankful to everyone of you for your support and to be able to share all this with you and the world today. Cheers, Vytas
I still remember squeezing the limes into the bucket for that first small batch that I made in my basement.
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